Top 5 Voice AI Trends Shaping CX in H2 2025
The first half of 2025 proved voice AI could hold a conversation. The second half will be about whether it can carry the weight of customer experience.
Over the last few months, we’ve seen brands rush to implement natural-sounding voice agents - thanks to LLMs, generative summaries, and emotional tone matching.
In H2, the real differentiator will be voice systems that understand context, recover dropped journeys, act across systems, and serve in real time - regardless of language or channel.
We’ve unpacked the 5 trends that will define Voice AI for CX in the next 6 months - with real-world examples from teams already seeing results.